Rooted in the Land. Built on Creativity.
Written By Aubrey Johnson, Listings + Social Media Specialist.
Agriculture isn’t just about land—it’s about the people who work it, the stories that unfold on it, and the legacy it creates. At LandGuys, we’re proud to have a team that understands and respects the agricultural world, and at the heart of our creative efforts is Jessica Lambert, our Creative Director.
Jessica isn’t just a talented designer and storyteller—she’s also deeply connected to agriculture, with farming woven into every part of her life. Her husband, Seth, took over her family’s farm in 2021. While he manages the day-to-day operations—Jessica plays an essential behind-the-scenes role in their family’s farming operation. She keeps things running smoothly at home, supports the demands of farm life, and ensures their children grow up with an appreciation for agriculture. She understands firsthand that farming isn’t just about the work in the fields—it’s about the commitment, adaptability, and values that shape a way of life. Her passion for the land and rural living translates into everything she creates, from stunning marketing materials to compelling visuals that bring LandGuys’ listings to life.
Jessica’s work at LandGuys allows her to blend her creative talents with her deep appreciation for agriculture. She and Seth work together to instill the values of hard work, stewardship, and dedication in their children, ensuring they understand and appreciate the agricultural way of life. She recognizes the importance of preserving farmland, supporting local agriculture, and ensuring that future generations remain connected to the land.
Jessica’s agricultural roots run deep. With recent expansions, their farm now spans approximately 4,000 acres. Her family's farming history dates back to the early 1870s when the Ruebush family first settled in West Central Illinois and began farming. Today, Jessica represents the fifth generation to carry on that legacy, while her children, Addison and Rhett, are the sixth generation growing up with agriculture as a way of life.
We sat down with Jessica to talk about her journey in agriculture and her role at LandGuys:
Q: What inspired you to pursue a career in design while staying connected to agriculture?
I spent the first decade of my career working at a university, where I had the opportunity to collaborate closely with the agriculture department to elevate their program and recruit students. Of all the programs, agriculture was always my favorite, but I never imagined I’d be able to combine my marketing and creative design skills with a role that allowed me to work in ag and rural life full-time.
The right opportunity came at the perfect time when I discovered LandGuys. I saw the chance to merge my passion for creativity, branding, and storytelling with a company that truly understands rural life.
Q: How has raising your children on a farm influenced your perspective on agriculture?
Raising my kids on the farm has reinforced the importance of preserving and sharing our way of life. They see the long hours their dad puts in, the unpredictability of weather, and the dedication it takes to keep an operation running.
I grew up riding in equipment and choring with my dad—feeding cows, pigs, and running around in the pens. When my kids were little, we still had feeder calves, and I loved watching them experience some of those same things I did as a kid. Now, as a strictly row crop operation, they’ve found their own ways to stay connected—climbing seed boxes, riding in equipment, running meals to the field, and cruising around the farm in the Gator. Rhett, our youngest, is determined to drive every piece of equipment himself.
More than anything, raising my kids here has strengthened my passion for telling agriculture’s story. Farming isn’t just a job—it’s a way of life, and whether they choose to farm or not, I hope they carry that appreciation with them always.
Q: How do you balance mom life, work life, and farm life, while keeping your kids involved in both school activities and farm life?
It’s honestly not always pretty. I’m lucky to have a strong support system, including my mom, sister, and mother-in-law, who live close and are great help. Some of my best friends are also farm wives, so we all understand the long hours, unpredictable schedules, and how planting and harvest seasons seem to take over life until the next rain comes.
At the end of the day, it’s not about perfect balance—it’s about making it work. Some days, that means eating supper in the vehicle while shuttling guys between fields and bin sites, or all four of us cramming into the combine for a family night.
Q: What’s a message you’d like to share about the importance of agriculture?
Agriculture is unpredictable and demanding—there are no guarantees, and every season brings new challenges. Weather, markets, and timing can shift everything overnight, and there’s no pause button when things get tough. But that’s also what makes it so meaningful. It’s a way of life built on resilience, adaptability, and a deep commitment to the land.
I grew up hearing my parents talk about how tough the 1980s were—how farm families had to fight to hang on. Interest rates were high, prices were low, and the pressure was constant. But they stuck with it. They stayed the course. And I think that says everything about the heart of agriculture—when things get hard, you don’t quit. You dig in and keep going. This isn’t just a job—it’s a calling, a sacrifice, and a way of life worth protecting and passing down.
Q: If you could give any piece of advice to young farmers, what would it be?
Don’t be afraid to ask questions and learn from the generation before you. Some of the best insight comes from real conversations with people who’ve lived it. My husband and I have been part of some incredible young farmer leadership programs that not only connected us with peers going through the same challenges, but also introduced us to master farmers—those who’ve been through the ups and downs and have so much wisdom to share.
Like anything else, farming is constantly evolving, and there’s always something new to figure out. Your work ethic and willingness to keep learning will take you far. And when things get hard (because they will), don’t lose sight of why you’re doing this.
Q: What does being a woman in the agriculture industry mean to you, and what impact do you hope to make?
To me, being a woman in agriculture means wearing a lot of hats and holding a lot together—managing the household, supporting my husband so he can focus on the day-to-day work, and making sure our kids understand the value of what we do. It’s knowing your impact doesn’t always come from being in the tractor, but from being the one who keeps everything moving forward as part of the team.
It also means learning to pivot quickly and stay flexible, because farming rarely sticks to a schedule. I’ve lost count of how many plans we’ve changed or gatherings we’ve missed—but you adapt and make it work because you believe in what you’re building.
I want women—especially the next generation—to know there’s no single path in agriculture. Whether you’re in the field, in the office, at home, or behind the scenes telling the story, every role matters. My goal is to help preserve the rural lifestyle we love while modernizing the way we share it. If I can use my creative skills to elevate voices, help others feel seen, and inspire another farm wife to embrace her own role in ag—that’s the impact I hope to make.
Q: How does your background in agriculture translate into the support you provide for the Land agents here at LandGuys rooted in Ag?
Because I live this lifestyle too, I understand the heart behind what our agents are communicating. That perspective drives the strategy behind everything I create. I lead our content, marketing, and advertising efforts—crafting messaging that connects, designing materials that reflect who we are, and building tools that highlight what makes LandGuys different.
There are times I’m writing a video script or drafting brochure copy and think, “This could be our story.” After my dad passed unexpectedly, our family had to navigate a farm transition we weren’t fully prepared for. That experience gave me a deep appreciation for how emotional and complex these decisions can be. It’s why I especially love reading client testimonials where our agents are praised for guiding others through similar transitions—reminding me why these stories matter and why they deserve to be told with care.
Jessica’s work isn’t just about aesthetics—it’s about storytelling, connection, and preserving the agricultural way of life. Her dedication to both LandGuys and the farming community is something we’re proud to celebrate this National Ag Week.
Thank you, Jessica, for everything you do to keep the heart of agriculture alive in every piece of work you create!
